Client
Mercedes-AMG
Role
Art Direction
Year
2017
MERCEDES-AMG S-CLASS
Sprint from zero to 100 km/h in 3.5 seconds. Not bad for a luxury sedan weighing in at almost two tons. Together with Mercedes AMG we created a web special for the newest edition of their top of the line luxury sedan range – the S63 and S65. To illustrate the divergent characters of these two engines we provided each with an individual design system. Combining colors, shapes, movement and sound to create a distinct atmosphere.
Design System
White paint and black carbon. Bright surroundings with stark contrasts. Aggressive electronic beats, high pitches and a strong bass. Drive the day with the S63.
Midnight blue varnish and dark wood. A gentle world with balanced hues. Low pitch tones and classical instruments create a sublime sound. Everything is calm but the power merely slumbers. Reign the night with the S65.
