Client
BMW Motorrad
Role
Art Direction
Year
2016
BAVARIAN ENGINEERED BEER
BMW Motorrad has a lot to offer. Motorcycles, events, trainings. A wide range of riding gear and accessories to cater to their fans every desire. But there is one crucial thing the munich based brand has been missing. Until now. A cold bottle of beer — best enjoyed while taking a break during a tour. Of course non alcoholic.
The Bottle
In collaboration with Nittenauer brewery we developed our Bavarian Engineered Beer. A refreshing indian pale ale, and thanks to a special strain of yeast — non alcoholic. The first craft beer for thirsty bikers.
On the labels we illustrated the six motorbike worlds BMW Motorrad has on offer. Every rider, from adventure to racing, is able to show his personal riding style with his choice of drink.
Making-Of
We explored various graphic styles for the packaging in order to find the right voice for the diverse audience. BMW influenced elements like the different fuel tank shapes or the iconic boxer engine aswell as more graphic designs and typographic treatments.
Beer Cocktails
Approaching the holiday season we set to introduce a little twist on our Bavarian Engineered Beer. With the help of the BMW Motorrad community and a local barkeeper we created six distinct beer cocktails based on our original. The recipes were released successively, leading up to a special christmas cocktail.
